Growth Marketing Lead (Marketing)
Location
San Francisco, CA
Employment type
Full-time
Function
Marketing
Compensation
$175K - $225K • Equity • Benefits
About us
We've been working at the forefront of generative AI to automate the hard parts of designing and sharing beautiful presentations, websites, social media posts, and more.
📈 With over 50 million users, we're one of the top AI consumer apps, growing through word of mouth
👨👩👧👦 We're a team of 35 - we're lean and we ship constantly! (Read our tiny team's big story in NYT)
💰 We're profitable - and we've also raised $20M+, with Seed + Series A led by Accel
🌁 We're based in San Francisco - most of us are in office ~3 days a week
⚡ We're AI pioneers - we're early players in the space and we're constantly redefining what it means to build with and for AI
About the role
We're looking for a Growth Marketing Lead to scale our global consumer acquisition strategy and build repeatable, compounding growth loops. This is a senior leadership role for an experienced growth practitioner who has built successful PLG acquisition engines and is excited to shape the future of AI-powered creativity.
You'll own the strategy for acquiring high-quality users worldwide, building scalable, data-driven growth systems that complement our organic momentum. With over 50 million users and rapid expansion, you'll help define how we reach our next phase of growth while honoring the groundswell of word of mouth that got us here.
This position is an onsite role in San Francisco with a hybrid flexible work culture. You'll be expected to come in to our Potrero Hill office 2-3 days per week with a schedule that works best for you.
What you'll do:
- Drive key growth metrics including user acquisition, channel efficiency, and CAC payback period
- Scale acquisition across all global markets: Americas, EMEA, APAC
- Lead performance marketing strategy across paid channels, partnering with our agencies to drive creative testing, audience development, and ROI optimization
- Design and scale a more structured affiliate and creator strategy
- Own site-to-signup conversion optimization
- Collaborate with Growth Product on attribution, cohort analysis, and experimentation processes that inform strategic decisions
- Partner with brand and product marketing to craft messaging that resonates across diverse segments and use cases
- Build the growth infrastructure and processes needed to scale efficiently
Our ideal candidate has:
- 7–10+ years of experience in growth marketing, ideally in a product-led environment and a global user base
- Demonstrated success building and scaling acquisition channels (especially performance, affiliate, and influencer) from the ground up
- Strong analytical foundation with comfort across both strategy and execution
- Creative instincts paired with rigor; excited to test, iterate, and move fast
- AI enthusiast and builder
Bonus points for:
- Leadership experience at cutting-edge AI companies building prosumer/business products at scale
- Contributions to the growth community through writing, speaking, or mentoring
Compensation & benefits:
The base annual salary range for this role is $175K - $225K.
- Competitive compensation package including equity
- Comprehensive medical, vision, and dental insurance for you and your benefits
- Unlimited PTO and flexible hours — we encourage everyone to take time off as needed!
Final offer amounts are determined by multiple factors, including but not limited to experience and expertise in the requirements listed above.
If you're interested about this role but you don't meet every requirement, we encourage you to apply anyway! We're always excited about meeting great people and we care about more than the bullet points on your resume.
Meet the team
We're a team of dreamers and doers building in beautiful San Francisco 🌉
We're kabbadi enthusiasts, pickleballers, dog herders, woodworkers, keyboard nerds, potters, and more — and we can't wait to meet you!
